Category Archives: Upwork Internet Concepts

Upwork Internet Concepts

Social Media Marketing Test 2016

Published by:

1. What is the character limit for posts on Twitter?

Answers:

  1. No limit
  2. 100 characters
  3. 140 characters
  4. 200 characters

2. How can a company place itself as an expert in a certain area of expertise?

Answers:

  1. Post updates which brag about the company
  2. Actively answer questions in the Q&A section of the site
  3. Post comments on competitors pages stating how they are inferior
  4. Answer the questions in all the categories, even the ones in which the company is not engaged.

3. What type of status updates would drive visitors to the company site?

Answers:

  1. An update telling friends they hope to see them all soon
  2. A link to a new press release hosted on the company site
  3. A link to a third party hosting a company press release
  4. A picture of the CEO

4. What is meant by A/B testing in marketing?

Answers:

  1. Testing of 2 different products
  2. Testing 2 versions of an advertisement to see which elicits the best response
  3. Clinical testing of medical products before legally allowing them for sale
  4. Testing via 2 mediums, such as radio and television

5. Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

Answers:

  1. Post links on the company blog to the YouTube videos
  2. There is no method to effectively direct people to the company videos
  3. Use of keywords
  4. Sending out mail advertisements

6. How does a blog directly impact sales of a company?

Answers:

  1. It tells customers what products to buy
  2. It can be used to talk negatively about the competition
  3. It is typically used as the way to disperse company coupons
  4. Typically a blog does not directly create sales

7. What is meant by “micro-blogging”?

Answers:

  1. Blogging daily
  2. Blogs which are posted by companies, not individuals
  3. Blogs with limited individual posts, limited by character count typically
  4. Blogging from mobile devices

8. What do Connections on LinkedIn effectively represent?

Answers:

  1. Random strangers who found the company
  2. People the company has sold product or services to
  3. An avenue to disperse coupons
  4. People and other companies the user is connected to directly

9. What is the term adopted for updates posted by Twitter users?

Answers:

  1. Tweets
  2. Twoots
  3. Twinks
  4. Posts

10. Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?

Answers:

  1. Hire a web specialty firm
  2. Implement special software
  3. Creating landing pages specific for each campaign
  4. There is no way to know where traffic comes from

11. What feature does LinkedIn offer for pay accounts?

Answers:

  1. Ability to post pictures
  2. Increased abilities to connect directly and send messages to people
  3. Ability to post in Groups and create a Group
  4. Ability to block users

12. What is meant by Brand Management?

Answers:

  1. Managing the marketing staff
  2. Management of the marketing budget
  3. The company executive management team
  4. Creating a consistent image for the company

13. What traditional marketing technique is YouTube closest to?

Answers:

  1. Print advertising
  2. Television advertising
  3. Radio advertising
  4. Mail advertising

14. Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?

Answers:

  1. Required by law
  2. Search engine rankings will include hits on the blog as part of the overall website hits
  3. Requires less effort to maintain
  4. Cannot be hacked easily

15. What is the general purpose of posting a video blog routinely to YouTube?

Answers:

  1. It allows the company to hard sell its products
  2. It allows the company to drive website traffic to its blog
  3. It can be used to disperse the company contact information
  4. It allows followers to create a personal connection with the employees of the company

16. What is the ultimate goal of a social network marketing plan?
Answers:

  1. To satisfy investors in the company
  2. To justify spending in marketing
  3. To find investors for a company
  4. Drive potential customers to the company and give them an action item to perform

17. What is “guerilla marketing”?

Answers:

  1. Marketing geared towards animal lovers
  2. Marketing which relies on time and energy rather than a large dollar budget
  3. Aggressive sales techniques
  4. Marketing using a large scale national budget

18. How does YouTube serve a dual purpose in social media marketing?

Answers:

  1. It can be used as a company blog as well as video advertisements
  2. It can be used for company pictures and videos
  3. It can be used to host the company website as well as videos
  4. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

19. What is a “wiki”?

Answers:

  1. Form of blogging
  2. A new social networking site
  3. Interconnected and user generated knowledge management systems
  4. A tool for posting to social media networks

20. What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?

Answers:

  1. Ask the watcher to visit the company site at the end of the video
  2. Make the videos at least 5 minutes long
  3. Make the videos under 10 seconds
  4. Have the CEO featured in the advertisement

21. What is the overall goal of social media marketing for companies?

Answers:

  1. Generate sales
  2. Increase company headcount
  3. Increase their web presence
  4. Help accelerate product launches

22. What is one measure a company can use to validate the usefulness of its video posts on YouTube?

Answers:

  1. The number of followers
  2. The amount of views of the video
  3. The number of videos the company has up
  4. The sales volume of the company

23. How can a company create a forum for dialogue on LinkedIn?

Answers:

  1. Post updates to the company status
  2. Use of Groups
  3. Change the company profile regularly
  4. Post demeaning comments for the competitors’ pages

24. How is site traffic useful in evaluating marketing?

Answers:

  1. Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
  2. There is no correlation between site traffic and marketing
  3. Ads can send receivers to a specific landing page, which can be tracked
  4. Product sales from the company website can be attributed directly to the marketing campaign

25. Why is there no specific definition of what is social media marketing?

Answers:

  1. There is no governing body over social media marketing
  2. Companies cannot come to one definition
  3. The concept is relatively new compared to traditional marketing and is still being defined
  4. It has not yet been widely accepted

26. How do ebooks represent a form of marketing?

Answers:

  1. They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
  2. They are not a form of marketing
  3. They can be placed on free sites where paid advertisements generate income
  4. They can be used to defame the competition

27. Which of the following is an important aspect of creating blogs and posting content?

Answers:

  1. Using a witty user name
  2. Posting at least once a month to the blog
  3. Social Media Optimization
  4. Using humor

28. How can a company convert posts on Twitter to sales?

Answers:

  1. Write demeaning points about the competition
  2. Write posts about personal information of the CEO
  3. Creating posts which drive followers to their site
  4. Constantly post updates about how the company needs more sales

29. What style of videos can a company post on YouTube?

Answers:

  1. Video Blogs
  2. Television Commercials
  3. Product Demonstrations
  4. All of the above

30. Which of the following would be leveraging both social network and traditional marketing?

Answers:

  1. Handing out print advertisements with a coupon for a store
  2. A print advertisement in a magazine which drives people to a website where there is a free trial offer
  3. Posting an advertisement on a message board
  4. Hosting a video ad on YouTube not otherwise seen elsewhere

31. How does creating a social network marketing plan differ from a traditional marketing plan?

Answers:

  1. The brand image should be completely different for social marketing
  2. The staff requirements and skill sets for social marketing are different
  3. There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
  4. Other than the method of delivery, a marketing plan either way will be similar

32. What non financial measure of marketing is important to track?

Answers:

  1. CEO performance
  2. Number of new hires in marketing
  3. Number of impressions
  4. New customer acquisition

33. What is a “vlog”?

Answers:

  1. Video Log
  2. Video Blog
  3. Log of blog activity
  4. New technology to aid in blogging

34. What are the four P’s of marketing?

Answers:

  1. Product, Price, Place, Promotion
  2. Price, Popularity, People, Placement
  3. Popularity, Product, Promotion, People
  4. People, Price, Promotion, Placement

35. What should a company post on Twitter?

Answers:

  1. New product launches
  2. Significant company news
  3. Occasional day to day posts of interest
  4. All of the above

36. What would the marketing budget section of a marketing plan consist of?

Answers:

  1. The cost to write the plan
  2. The expected costs for each ad campaign based on the delivery method
  3. The overall marketing budget for a year
  4. The marketing personnel job descriptions

37. What is the method for being linked to other users on LinkedIn?

Answers:

  1. Followers
  2. Connections
  3. Friends
  4. Associates

38. How often should a marketing plan be revisited?

Answers:

  1. Never, once written it is complete
  2. As often as needed in order to revisit the plan of action and revise any new actions
  3. At company board meetings
  4. During the financial review of the company each month

39. What place does Pricing have in marketing?

Answers:

  1. Higher prices guarantee a higher revenue stream
  2. The company should actively market how much their products cost
  3. Different pricing levels can be tested to see what elicits the best consumer response
  4. Marketing based on the pricing level relative to competition is important

40. Why is it important to post to a blog regularly?

Answers:

  1. It reduces the cost per blog post
  2. Keep readers engaged and also gives search engines content to index
  3. It gives the social media marketing specialist something to do
  4. It allows more chances for the company to put down the competition

41. What is meant by the concept of “viral” in social media?

Answers:

  1. Social media which is spread to viewers by the consumer, growing in popularity
  2. It is a method of branding a company
  3. Advertising which can easily be emailed
  4. Marketing advertisements which are not serious

42. How can LinkedIn serve the company aside from social network marketing?

Answers:

  1. Job openings can easily be dispersed to qualified candidates on LinkedIn
  2. Company pictures can be posted to the profile
  3. Negative press about the competition can be easily spread
  4. Pricing lists can be posted

43. What is a “call to action”?

Answers:

  1. Giving an advertisement’s receiver a specific direction such as ‘visit the site’
  2. Using telemarketing to reach out to potential customers
  3. Defaming the competition
  4. Creating a new marketing campaign

44. How far into the future should a company plan its marketing activities?

Answers:

  1. Up to 1 year
  2. 5 years
  3. 1 month
  4. Indefinitely

45. What is the main reason traditional marketing will never completely go away?

Answers:

  1. It is cheaper than social media marketing
  2. All companies are required by law to use traditional marketing techniques
  3. There are better tax write offs for traditional marketing
  4. It’s proven to work time and again

46. What style of blogging would be most effective for building relationships with customers?

Answers:

  1. Using the blog only for press releases
  2. Posting resumes of the company officers
  3. Posting articles about how terrific the company is, and putting down the competition
  4. Writing posts about the company and its ups and downs from inside, personalized approach

47. What can a company do to offset the cost of running a blog?

Answers:

  1. Place ads on the blog which generate pay per click income
  2. Charge users a fee to read the blog
  3. Only allow past customers to read the blog
  4. Require a monthly membership to the entire company website

48. What methods of social network marketing should a company always use?

Answers:

  1. Blogging only
  2. Twitter, Blogs, Facebook
  3. YouTube
  4. Depends on the company, their product, their audience

49. What is a contingency plan?

Answers:

  1. A second written plan in case management doesn’t like the original plan
  2. A detailed marketing plan
  3. A set of actions to be taken if the original plan does not perform as anticipated
  4. A marketing plan written just for social networking

50. How can a company use the same material for both traditional and social network marketing?

Answers:

  1. Posting a luring comment on Twitter to the company site
  2. Selling ad space on the company website
  3. Utilizing a television ad campaign online as well on their site and sites such as YouTube
  4. Creating a magazine print ad with the company website

51. What is “social media optimization”?

Answers:

  1. Creating content which easily creates publicity via social networks
  2. Writing clear content
  3. Creating short content which is easily indexed
  4. Hiring people to create content for social networks

52. What is meant by the “blogosphere”?

Answers:

  1. The act of writing a blog
  2. Specific niche blog community
  3. The interconnected community of blogs via linking to each other
  4. Advertising done via blogging

53. Which type of marketing would a company blog be considered?

Answers:

  1. Social Network Marketing
  2. Traditional Marketing
  3. Both
  4. Neither

54. What is a method of marketing on Facebook which can reach several users by spending money?

Answers:

  1. Pay money for a better quality Facebook account
  2. Pay a third party to make posts to your account
  3. Charge a fee for users to be your friends
  4. Facebook Pay Per Click placed advertisements

55. What can a company do on Facebook apart from their page to create a following?

Answers:

  1. Post more updates than usual
  2. Post controversial posts
  3. Use several pictures
  4. Use Groups, both company originated and posting to other groups

56. What do updates to Facebook status resemble most closely?

Answers:

  1. Video blogs
  2. Posts on Twitter
  3. A company white paper
  4. Articles on LinkedIn

57. What is another term for “social media”?

Answers:

  1. Media Optimization
  2. Consumer Generated Media
  3. Advertising Socialization
  4. Consumer Media Advertising

58. What should be the length of an effective blog post?

Answers:

  1. Several pages in length
  2. No more than a few sentences
  3. A few sentences mixed with several links to other sites and references
  4. A few paragraphs

59. What is meant by “Marketing Creative”?

Answers:

  1. The employees in the marketing department
  2. The content for marketing and its creative aspect
  3. The methods used to distribute marketing material
  4. The branding image of the company

60. What is the term used for a person who is receiving updates of another Twitter user’s updates?

Answers:

  1. User
  2. Follower
  3. Connection
  4. Friend

61. What does the product portion of the 4 P’s of marketing focus on?

Answers:

  1. The product or service being marketed to consumers
  2. The manufacturing process
  3. How the price will be set for the product
  4. How the new product will be promoted

6,052 total views, 6 views today

Upwork Internet Concepts

Salesforce Test 2016

Published by:

1. Which of the following are true?

Answers:

  1. Force.com is a Platform as a service (PaaS) application.
  2. Salesforce is a Software as a Service (SaaS) application.
  3. Salesforce is a Platform as a service (PaaS) application.
  4. Force.com is a Software as a Service (SaaS) application.

2. Which of the following are the Application Development Components of Salesforce?

Answers:

  1. Apex Code
  2. AppExchange
  3. ERP Connectors
  4. VisualForce

3. What is the syntax for the logout() API call?

Answers:

  1. LogoutResult = binding.logout();
  2. LogoutResult = binding.logout (string username, string password);
  3. LogoutResult = binding.logout (string username);
  4. LogoutResult = binding.logout (string password);

4. You have a static resource archive named Testpack in your VisualForce organization which contains an image file named hills.jpg. You want to reference this image file in your VisualForce page. Which of the following Code Snippets can be used to achieve the desired result?

Answers:

  1. <apex:image url=”{!$Resource.Testpack}” width=”50″ height=”50″ />
  2. <apex:image url=”{!URLFOR($Resource.Testpack , ‘hills.jpg’)}” width=”50″ height=”50″ />
  3. <apex:image url=”{!($Resource.Testpack , ‘hills.jpg’)}” width=”50″ height=”50″ />
  4. <apex:image url=”hills.jpg” width=”50″ height=”50″ />

5. Which of the following Managed package Components contain a Subscriber and Developer Editable attribute?

Answers:

  1. Apex Class
  2. Apex Trigger
  3. Home Page Layout
  4. None of the above

6. Which of the following is/are required to convert a Lead into an Account and Contact?

Answers:

  1. You must be logged in.
  2. You must have the “Convert Leads” permission and the “Edit” permission on leads.
  3. You must have the “Create” and “Edit” permission on Accounts and Contact objects.
  4. All of the above

7. What is the field type of the AccountNumber field name of the Account object?

Answers:

  1. string
  2. int
  3. picklist
  4. textarea

8. Which of the following are examples of Assignment operator expressions?

Answers:

  1. +=
  2. /=
  3. >>=
  4. All of the above

9. What type of object can be added to your organization’s information using the create() API call?

Answers:

  1. Account
  2. Contact
  3. Both a and b

10. Which of the following fields of the Case API object cannot be updated?

Answers:

  1. AccountId
  2. Description
  3. CaseNumber
  4. ParentId
  5. OwnerId

11. In which type of Salesforce Edition can a Managed package be created?

Answers:

  1. Group
  2. Professional
  3. Enterprise
  4. Unlimited
  5. Developer

12. Which of the following Access Levels can be granted under Apex Managed Sharing?

Answers:

  1. Read Only
  2. Private
  3. Read/Write
  4. All of the above

13. What is the description of the Lead object?

Answers:

  1. It defines a prospect or potential Opportunity.
  2. It defines the rules that assign an owner to a Lead.
  3. It defines the status of a Lead, such as Open, Qualifed, or Converted.
  4. It associates a word or short phrase with a Lead.

14. The following is a VisualForce code snippet:

<apex:page standardController=”Account”>
<apex:pageBlock title=”Contacts”>
<apex:pageBlockTable value=”{!account.Contacts}” var=”contact”>
<apex:column value=”{!contact.Name}”/>
<apex:column value=”{!contact.MailingCity}”/>
<apex:column value=”{!contact.Phone}”/>
</apex:pageBlockTable>
</apex:pageBlock>
</apex:page>

It displays the Name, Mailing City, Phone details of a particular contact. Which of the following modifications will enable the above VisualForce code to return the data as a Microsoft Excel sheet?

Answers:

  1. <apex:pageBlock title=”Contacts” contenttype=”application/vnd.ms-excel”>
  2. <apex:page standardController=”Account” contenttype=”application/vnd.ms-excel”>
  3. <apex:pageBlockTable value=”{!account.Contacts}” var=”contact”contenttype=”application/vnd.ms-excel”>

15. The following is a VisualForce code snippet:

<apex:page standardController=”Account” recordSetVar=”accounts”>

Answers:

  1. It is an example of VisualForce Standard Controllers.
  2. It is an example of VisualForce Standard List Controllers.
  3. It is an example of VisualForce Custom Controllers.

16. Which of the following API calls are supported by the AssignmentRuleHeader soap?

Answers:

  1. create()
  2. merge()
  3. update()
  4. All of the above

17. A Custom Component named “myCustomComponent” is created and has the following code:

<apex:component>
<b>
<apex:outputText value=”This is a custom component.”/>
</b>
</apex:component>

Which of the following code snippets depicts the correct way to call the above custom component in a VisualForce page, provided, both of these are defined in the same namespace?

Answers:

  1. <apex:page standardController=”Account”> <c:myCustomComponent/> </apex:page>
  2. <apex:page standardController=”Account”> <apex:myCustomComponent/> </apex:page>
  3. <apex:page standardController=”Account”> <apex:component name=”myCustomComponent” /> </apex:page>

18. Which of the following User Permissions are needed to create test drives and publish AppExchange packages to AppExchange?

Answers:

  1. Download AppExchange Packages
  2. Create AppExchange Packages
  3. Upload AppExchange Packages

19. State whether the following statement is True or False.

In the Iteration method of accessing components, the concept of DOM ids is used.

Answers:

  1. False
  2. True

20. Which of the following objects is associated with errors relating to create(), update(), and delete() method calls?

Answers:

  1. DeployMessage object
  2. AsyncResult object
  3. RetrieveMessage object

21. Which of the following keywords are used with reference to Classes, Objects and Interfaces in the Apex Code?

Answers:

  1. final
  2. instanceof
  3. without sharing
  4. All of the above

22. Apex allows developers to lock sObject records while they are being updated in order to prevent race conditions and other thread safety problems. Which of the following keywords is used, in SOQL statements for Locking?

Answers:

  1. TABLOCK
  2. COMMIT
  3. ROWLOCK
  4. FOR UPDATE

23. Which of the following field properties is not supported for the PersonContactId field name of the Account object?

Answers:

  1. Create
  2. Filter
  3. Nillable
  4. None of the above

24. Which of the following properties is not associated with Managed Packages?

Answers:

  1. Subscriber Deleteable
  2. IP Protection
  3. Automatic Renaming
  4. Upgradeable

25. In which type of relationships among objects is the object not deleted when its related product is deleted?

Answers:

  1. Master-Detail
  2. Many-to-Many
  3. Lookup
  4. All of the above

26. A VisualForce page definition consists of VisualForce Markup, which is made up of <apex:page> tags. How many such tags

are allowed in a VisualForce page?

Answers:

  1. Only One
  2. Two
  3. Three
  4. Unlimited

27. What is the data type of the size property of the QueryResult object returned by a query() call?

Answers:

  1. int
  2. boolean
  3. string
  4. textarea
  5. sObject

28. What is the maximum number of characters in the OldValue field of SolutionHistory object?

Answers:

  1. 100
  2. 255
  3. 755
  4. 1000
  5. There is no limit.

29. In order to modify existing customizations in an organization using XML metadata files, which of the following method calls will be used?

Answers:

  1. deploy()
  2. create()
  3. update()
  4. All of the above

30. Which type of the CRM approach does Salesforce follow?

Answers:

  1. Operational CRM
  2. Sales Force Automation(SFA) CRM
  3. Analytical CRM
  4. Sales Intelligence CRM

31. Unit tests are class testing methods that verify whether a particular piece of code is working properly. Which of the following is not a feature of Unit tests?

Answers:

  1. Unit test methods take no arguments.
  2. A Unit test commits data to the database.
  3. Unit tests send no emails.
  4. Unit test methods are always flagged with the testMethod keyword in the method definition.

32. Which of the following Typographical Conventions is used to represent variables in Apex?

Answers:

  1. Bold
  2. Italics
  3. Bold Italics
  4. Regular Italics

33. What is the maximum number of Custom Apps that can be created using the Developer Edition?

Answers:

  1. 1
  2. 5
  3. 10
  4. Unlimited

34. What is the difference between the queryAll() and queryMore() calls?

Answers:

  1. queryAll() returns the records count of more than 500 returns while queryMore() also returns the records that have been deleted because of a merge or delete.
  2. queryMore() returns the records count of more than 500 while queryAll() also returns the records that have been deleted because of a merge or delete.
  3. queryAll() returns the records when the Ids are not known while queryMore() returns the records with known Ids.
  4. queryMore() returns the records when the Ids are not known while queryAll() returns the records with known Ids.

35. Which of the following methods is not defined under ApexClass ?

Answers:

  1. deploy()
  2. retrieve()
  3. create()
  4. describeMetadata()

1,819 total views, 2 views today

Upwork Internet Concepts

RSS 2.0 Test 2016

Published by:

1. Which of the following child elements are mandatory in the <channel> element of an RSS feed?

Answers:

  1. <category>
  2. <title>
  3. <language>
  4. <description>
  5. <path>
  6. <link>

2. Which of the following statements is true about RSS aggregators?

Answers:

  1. RSS aggregators can be web based.
  2. RSS aggregators can be desktop based.
  3. RSS aggregators can be mobile based.

3. Which of the following child elements of the <image> element are mandatory?

Answers:

  1. <url>
  2. <width>
  3. <link>
  4. <width>
  5. <description>
  6. <height>
  7. <title>

4. Which of the following is the most appropriate definition of an RSS Aggregator?

Answers:

  1. A block of code used to create links in RSS feeds
  2. A site or program that gathers and sorts out RSS feeds
  3. A control to add information to your website

5. On which of the following technologies is RSS based?

Answers:

  1. CFML
  2. SBML
  3. XML
  4. SMIL

6. Which of the following elements defines the last-modified date of the content of a feed?

Answers:

  1. <skipDays>
  2. <pubDate>
  3. <lastBuildDate>
  4. <generator>

7. If a <guid> sub-element is included in an <item> element in your RSS feed, which attribute must be set to “true” to consider guid as a url that points to the full item described by the <item> element?

Answers:

  1. url
  2. source
  3. link
  4. isPermaLink

8. What is the extension of an RSS feed when it is published on the web?

Answers:

  1. .css
  2. .rss
  3. .xml
  4. .rfd

9. Which of the following are the required attributes of the <cloud> sub-element of the <channel> element in an RSS feed?

Answers:

  1. path
  2. version
  3. registerProcedure
  4. Both a and c

10. Look at the following RSS feed:

<?xml version=”1.0″ encoding=”ISO-8859-1″ ?>
<rss version=”2.0″>
<channel>
<title>Expert rating Solutions</title>
<link>http://expertrating.com</link>
<description>web building tutorials</description>
<item>
<title>RSS Tutorial</title>
<link>http://expertrating.com/rss</link>
<description>New RSS tutorial </description>
<image>
<url>http://www.expertrating.com/rss/erschoolspic.gif</url>
<title>expertrating.com</title>
<link>http://expertrating.com</link>
</image>
</item>
</channel>
</rss>

What is wrong with the above code?

Answers:

  1. The <image> element is not the sub element of <item>
  2. A mandatory attribute of the <channel> element is missing.
  3. A mandatory attribute of the <item> element is missing.
  4. <title> is not sub element of <image> element.

11. Which of the following hexadecimal references must be used by a publisher when encoding the “&” character in an RSS feed?

Answers:

  1. &#x3E;
  2. &#x26;
  3. AT&#x26;
  4. &#x3C;

12. Which of the following hexadecimal references must be used by a publisher when encoding the “<” character in an RSS feed?

Answers:

  1. &#x3E;
  2. &#x26;
  3. AT&#x26;
  4. &#x3C;

13. What is the meaning of the word ‘Syndication’ in RSS terminology?

Answers:

  1. Sharing of content among different websites
  2. Publishing of content in different websites
  3. Communicating between different websites
  4. Flow of content between different websites

14. Which of the following is the correct syntax for writing a comment in an RSS feed?

Answers:

  1. <%– This is an RSS comment –%>
  2. <!– This is an RSS comment !>
  3. <“%– This is an RSS comment –%”>
  4. <!– This is an RSS comment –>
  5. <“–This is an RSS comment–“>

15. An enclosure element in an RSS feed is shown below:

<enclosure url=”http://www.expertrating.com/media/3d.wmv” length=”78645″ type=”video/wmv” />
The length attribute specifies the length of the enclosed file in _________.

Answers:

  1. Bits
  2. Bytes
  3. Kilobytes
  4. Megabytes

16. What is the character count limit of the data that can be contained in any element of an RSS feed?

Answers:

  1. 100 characters
  2. 400 characters
  3. 500 characters
  4. There is no limit

17. The mechanism of fetching a webpage and pulling out relevant parts for an RSS feed is known as______.

Answers:

  1. Feed Integration
  2. Feed Scraping
  3. Self Scraping
  4. Self Integration

18. Which of the following is included in an RSS feed for the modularization of the feed?

Answers:

  1. Description element
  2. Namespace
  3. Version attribute
  4. Channel element

19. Which of the following elements is used to add new features to an RSS feed without changing the core specifications?

Answers:

  1. <link>
  2. <channel>
  3. <modules>
  4. <update>

20. Which of the following is true about the <ttl> element of an RSS feed?

Answers:

  1. It specifies the number of seconds left before the next modification can be done to the feed.
  2. It specifies the number of seconds an RSS feed can stay cached before refreshing it from the source.
  3. It specifies the number of minutes left before the next modification can be done to the feed.
  4. It specifies the number of minutes an RSS feed can stay cached before refreshing it from the source.

21. The peer-to-peer protocol that supports RSS is ________.

Answers:

  1. Napster protocol
  2. XML protocol
  3. WinMX
  4. BitTorrent

22. Which of the following attributes is mandatory for an <atom:link> element in an RSS feed?

Answers:

  1. title
  2. href
  3. hreflang
  4. type
  5. length

23. Which of the following hexadecimal references must be used by a publisher when encoding the “>” character in an RSS feed?

Answers:

  1. &#x3E;
  2. &#x26;
  3. AT&#x26;
  4. &#x3C;

24. Which of the following values must be assigned to the “rel” attribute of an <atom:link> element to describe the original source of the entry in an RSS feed?

Answers:

  1. related
  2. self
  3. via
  4. enclosure

25. For all elements defined in the RSS specification enclosing character data, the text should be interpreted as plain unformatted text.
Which of the following child elements of the <item> element is the ONLY exception to the above statement?

Answers:

  1. <source>
  2. <category>
  3. <title>
  4. <comments>
  5. <description>
  6. <link>

26. The <channel> element of an RSS feed may contain each of the following optional elements only once.Which of the following elements is an exception to the above statement?

Answers:

  1. <language>
  2. <category>
  3. <copyright>
  4. <image>
  5. <cloud>

27. What is the use of the rdf:resource attribute in an RSS feed?

Answers:

  1. The rdf:resource attribute is used by metadata to carry links.
  2. The rdf:resource attribute is used to assign an identifier to each item.
  3. The rdf:resource attribute is used to keep track of the relationship between items.
  4. The rdf:resource attribute is used to integrate the feed into your publishing process.

1,197 total views, 1 views today

Upwork Internet Concepts

Knowledge of Google Webmaster Central Test 2016

Published by:

1. If you verify your site for Google Webmaster Tools at http://www.yoursite.com/blogs/, you can not see errors with URLs for ______.

Answers:

  1. http://www.yoursite.com/blogs/
  2. http://www.yoursite.com/blogs/new/
  3. http://www.yoursite.com
  4. http://www.yoursite.com/tests/

2. Which of the following should be used to permanently remove the cached version of your page from Google search results?

Answers:

  1. no follow tag.
  2. meta noarchive tag.
  3. meta archive tag.

3. Increasing the Googlebot crawl rate for your website ______

Answers:

  1. will increase the number of Googlebot requests per second.
  2. has no effect on how often Googlebot crawls your site.
  3. will reduce the number of Googlebot requests per second.
  4. is not possible.

4. The following question is based on the above diagram.

Clicking on the test python online link will ______.

Answers:

  1. take you to the top search queries page.
  2. a Google search page showing search results for the query test python online.
  3. show the position in search results for the query test python online.
  4. show you the percentage of search queries contributed by the query.

5. If you want your users to visit http://www.yourwebsite.com instead of http://yourwebsite.com, you should ______

Answers:

  1. use the URL removal tool.
  2. use Webmaster Tools to set your preferred domain.
  3. display a message on http://yourwebsite.com about the new address.

6. Removing www.yourwebsite.com using the URL removal tool will also remove http://yourwebsite.com from Google’s index.

Answers:

  1. Yes
  2. No

7. Specialized Google Sitemap formats:

Answers:

  1. are not specific to Google and can be used by other search engines as well.
  2. are specific to Google and are not used by other search engines.
  3. are specific to Google and Yahoo.

8. Webmaster Tools does not show:

Answers:

  1. who is linking to your website and how.
  2. which pages on your website get the most links.
  3. which keyword searches drive the most traffic to your website.
  4. which webpages of your site are generating the least revenue.

9. If the Webmaster Tools data shows missing Titles in the pages of your website, ______.

Answers:

  1. no action is required on your part.
  2. the missing titles must be replaced as soon as possible.
  3. you must submit a new sitemap at the earliest convenience.
  4. you must submit a new robots.txt file for the pages with the missing page titles.

10. The crawl errors shown in Google webmaster tools do not include:

Answers:

  1. not followed
  2. not found
  3. restricted by robots.txt
  4. images without alt text

11. Which of the following stats about Googlebot crawl activity are not shown in Google webmaster tools?

Answers:

  1. Pages crawled per day
  2. Kilobytes downloaded per day
  3. Time spent downloading a page
  4. Custom reports

12. Files in the URLs that are protected by authentication:

Answers:

  1. can not be retrieved by Google.
  2. can be retrieved by Google but can not be cached by it.
  3. can be indexed by Google.

13. Registering the misspellings of a well known website as a domain for your website ______.

Answers:

  1. is acceptable
  2. is considered a misleading practice

14. If you submit a News sitemap for your website, Google News will:

Answers:

  1. use normal crawl methods to search and index your news site.
  2. blacklist your website.
  3. give preference to your website in search results.

15. In case you feel the expected keywords are missing from the Google webmasters keywords page, you should:

Answers:

  1. contact your website hosting service.
  2. change the meta content of your pages.
  3. intensify the Google AdWords campaigns for the keywords.
  4. review the Crawl Errors page for your site and take corrective action, if required.

16. A Sitemap file can contain no more than ______.

Answers:

  1. 5,000 URLs.
  2. 5,000 characters.
  3. 50,000 URLs.
  4. 50,000 characters.

17. Enabling your web server to support the “If-Modified-Since” HTTP header:

Answers:

  1. is not possible.
  2. reduces the crawl rate of your site by Googlebot.
  3. enhances the performance of your web server.
  4. allows your web server to tell Google whether your content has changed since it last crawled your site.

18. If you set the Geographic target of your website as Canada,

Answers:

  1. Google will consider your website better optimized to search results when users choose show pages from Canada while using Google search.
  2. Google will consider your website better optimized to search results in default web search.
  3. Google will consider your website better optimized to search results for paid search results.
  4. Google will consider your website better optimized for image search results.

19. Choose the incorrect statement.

Answers:

  1. Content Analysis helps to identify potential issues with the content on your site.
  2. The robots.txt analyzer tool helps you to make sure you are not accidentally blocking Googlebot from crawling your site.
  3. You must place your Video Sitemap at a publicly accessible URL.
  4. It is not possible to remove the pages of your website from Google’s search results.

20. The above graphic shows:

Answers:

  1. the information about user search queries that have returned pages from your site
  2. the images from your site not crawled by Google
  3. the issues encountered by Google while crawling your site

21. You can report about a website to Google which indulges in buying or selling “paid links” through Webmaster Tools.

Answers:

  1. True
  2. False

22. The first page you see on logging into Google Webmaster tools is______.

Answers:

  1. Dashboard
  2. Overview
  3. Tools
  4. Statistics

23. A custom crawl rate set for Google Webmaster Tools is valid for ______.

Answers:

  1. 90 days
  2. 30 days
  3. 180 days
  4. 7 days

24. State whether true or false:

The data displayed in Google Webmaster Tools may be different from the data shown by other tools such as Google Analytics.

Answers:

  1. True
  2. False

25. Google recommends adding _______ version of your website to Google Webmaster Tools.

Answers:

  1. any one
  2. every
  3. only the web
  4. only the mobile

26. The above error message can be customized by:

Answers:

  1. creating a new 404 page and redirecting your custom 404 page to it.
  2. modifying the sitemap.
  3. saving a new robots.txt file.
  4. customizing and adding a 404 widget to your custom 404 page.

27. What is the maximum number of links that should be displayed on a single page according to Google Webmaster guidelines?

Answers:

  1. Fewer than 75
  2. Fewer than 100
  3. Fewer than 500
  4. There is no such limit.

28. If you specify your preferred domain as http://www.yoursite.com and Google finds a link to your site that is formatted as

http://yoursite.com, it will be followed as ______.

Answers:

  1. https://www.yoursite.com
  2. http://www.yoursite.com
  3. www.yoursite.com
  4. http://yoursite.com

29. Google Webmaster Tools does not______.

Answers:

  1. show which keyword searches drive the most traffic to your website
  2. allow the submission of a Sitemap
  3. show funnel visualization
  4. provide the robots.txt analyzer tool

30. The appearance of which of the following in Google Webmaster Tools could be a sign that your site has been hacked?

Answers:

  1. Unexpected Googlebot activity
  2. Unexpected keywords like “Viagra” in the keywords page
  3. Unexpected change in the Google crawl rate
  4. Unexpected pages linking to your website in sitelinks

31. Specialized Google Sitemap formats do not include:

Answers:

  1. Video Sitemaps
  2. Mobile Sitemaps
  3. News Sitemaps
  4. Apps Sitemaps
  5. Geo Sitemaps

32. Moving the slider of the Set Custom crawl rate to a faster pace______

Answers:

  1. is recommended only if you are experiencing traffic problems with your server.
  2. is not possible.
  3. may increase the Googlebot traffic on your server.
  4. may reduce the freshness and number of the crawled pages.

33. Google determines the “recommended crawl rate” based on ______.

Answers:

  1. the number of pages in your site
  2. the page rank of your site’s homepage
  3. the number of links pointing to your website
  4. the popularity of your website

34. Webmaster Tools helps you see your site:

Answers:

  1. the way search engines see it.
  2. the way Google sees it.
  3. the way internet users see it.
  4. the way your Ad viewers see it.

35. Google Webmaster Tools does not:

Answers:

  1. help you to see your site the way Google does.
  2. show which pages on your site get the most links.
  3. show the number of unique page views during a given time period.
  4. show who is linking to your site and how.

36. Google Webmaster Tools does not help you to see ______.

Answers:

  1. when Googlebot last visited your site
  2. the URLs which Google could not crawl
  3. how your site is indexed by Google
  4. your site’s popularity stats

37. To help Google determine how your site appears in Google’s country-specific search results, you should ______.

Answers:

  1. set a preferred domain
  2. define a geographical target
  3. define crawl rate
  4. change image search settings

38. While submitting a Sitemap, if you specify your site location as http://www.yoursite.com/, your URL list:

Answers:

  1. should contain the URLs that begin with http://yoursite.com/.
  2. should not contain the URLs that begin with http://www.yoursite.com/.
  3. should not contain the URLs that begin with http://yoursite.com/.

39. Setting a geographic target through Google Webmaster Tools:

Answers:

  1. will improve your site’s ranking in default search results.
  2. will not improve your site’s appearance in search results specific for the same geographic area.
  3. will improve your site’s appearance in search results specific for the same geographical area.

1,343 total views, 2 views today

Upwork Internet Concepts

Knowledge of Google Analytics Test 2016

Published by:

1. To apply filters to your data so as to keep your “raw” data intact, you can create a:

Answers:

  1. new Analytics account.
  2. duplicate profile in your account.
  3. duplicate report in your account.

2. How can a goal in Google Analytics be made inactive?

Answers:

  1. by deleting the goal
  2. by turning it off

3. Google Analytics tracks data from a variety of sources to provide:

Answers:

  1. closed-loop ROI analysis.
  2. open-loop ROI analysis.
  3. Ad Sense report analysis.
  4. AdWords report analysis.

4. The traffic sources leading to increase in traffic and revenue can be identified by:

Answers:

  1. goal funnel>select goal
  2. all traffic sources report>Ecommerce tab
  3. goal value> select goal
  4. all traffic sources report>goal conversion tab

5. To identify the steps of a payment processing wizard that are causing people to abandon the purchase, you should:

Answers:

  1. set up a new goal in Google Analytics.
  2. use the funnel visualization report in Google Analytics.
  3. set up a new Analytics profile.
  4. create a program to parse all the links to be monitored.

6. Once created, a custom report is available for as long as:

Answers:

  1. you want it.
  2. your current session is active.
  3. 72 hours only.
  4. two months.

7. A visitor’s interaction with your website after clicking on your Google AdWords Ad can be monitored by:

Answers:

  1. Google Analytics.
  2. Google AdSense.
  3. Google AdWords.
  4. Google Webmaster Tools.

8. The percentage of visits in which the users left your site after visiting only the entrance page is known as:

Answers:

  1. crawl rate.
  2. visitor segmentation.
  3. bounce rate.
  4. pageviews.

9. The above visualization can be obtained by:

Answers:

  1. traffic source>goal conversion
  2. visitors>visits for all visitors
  3. goals>funnel visualization
  4. visitors>map overlay

10. While customizing a goal, the ‘Required step’ checkbox:

Answers:

  1. does not affect the Funnel Visualization report.
  2. prevents a goal from showing a conversion in any other goal report.
  3. does not keep a goal from showing a conversion in any other goal report.
  4. affects only the Funnel Visualization report.

11. Auto tagging and link tagging:

Answers:

  1. require extra expenditure.
  2. append additional query string parameters on to the end of URLs pointing to your site.
  3. eliminate the need for appending additional query strings to the end of URLs.
  4. always cause visitors to be transferred to an error page.

12. A funnel can be defined:

Answers:

  1. without setting up a goal.
  2. only after creating a custom segment.
  3. only 24 hours after the installation of the tracking code.
  4. after setting up a goal.

13. The Query String Variable utm_content is used to:

Answers:

  1. identify the medium the user is using to get to your site.
  2. identify the vendor used.
  3. identify the keyword being used in the ad.
  4. differentiate between similar ads.

14. To see the Google AdWords cost data within Google Analytics, you must:

Answers:

  1. contact Google Analytics support.
  2. check the “Apply Cost Data Checkbox” located under the Analytics tab while in Google AdWords.
  3. check the “Apply Cost Data Checkbox” located under the Analytics tab while in Google Analytics.
  4. apply for a premium Google Analytics Account.

15. Motion charts allow you to visualize the data in a maximum of ___ dimensions.

Answers:

  1. 2
  2. 3
  3. 4
  4. 5

16. Which three of the following variables are required for proper tracking by Analytics when you use campaign tracking?

Answers:

  1. utm_campaign
  2. utm_medium
  3. utm_source
  4. utm_term
  5. utm_content

17. Navigation summary shows:

Answers:

  1. paths visitors use to get to your content.
  2. top sources per page.
  3. top keywords per page.
  4. how visitors found your site.

18. Google analytics does not allow you to:

Answers:

  1. identify where your visitors come from.
  2. identify most lucrative geographic markets.
  3. identify errors for URLs in Sitemap.
  4. submit a sitemap.
  5. see errors and problems encountered by Google’s crawlers while accessing pages on your site.

19. If you click Visualize on a Keyword report, each dot on the motion chart hence obtained will represent a:

Answers:

  1. keyword.
  2. date.
  3. frequency.
  4. user.

20. The Google Analytics tracking code is:

Answers:

  1. profile-specific.
  2. website-specific.
  3. URL-specific.
  4. domain-specific.

21. The Google Analytics tracking code snippet needs to be placed in:

Answers:

  1. all the pages that need to be tracked.
  2. only the index page of the site for which the pages are to be tracked.
  3. a separate webpage in a sub domain directory as specified by Google.

22. A funnel represents:

Answers:

  1. the path that you expect visitors to take on their way to converting to the goal.
  2. the predicted number of visitors over the next one year.
  3. the behavior of visitors after they leave your site.
  4. the path taken by visitors before entering your site.

23. Unduplicated (counted only once) visitors to your website over the course of a specified time period are counted as:

Answers:

  1. Unique pageviews.
  2. Unique Visitors.
  3. Aggregate page views.
  4. Returning Visitors.

24. Consider the following user navigation:

The number of unique page views for the above mentioned user navigation is:

Answers:

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5

25. A unique pageview:

Answers:

  1. is counted when a visitor hits reload after reaching a page.
  2. aggregates pageviews that are generated by the same user during the same session.
  3. is counted when a user navigates to a different page.
  4. is counted when a user exits your site.

26. Filters can not be used to:

Answers:

  1. show data for a particular sub domain.
  2. identify problems with site metadata.
  3. exclude an IP from visitors’ data.
  4. build a field from other two fields of tracking data.

27. If a visitor hits reload after reaching a page, it will be counted as:

Answers:

  1. an additional pageview.
  2. a unique pageview.
  3. a bounced visitor.
  4. achievement of a goal.

28. If there is a certain subdirectory of your website that you’d like to track,

Answers:

  1. you can enter the subdirectory url as the default page for a domain in your “Main Website Profile Information” to only report on traffic to that directory
  2. you can create a funnel to only report on traffic to that directory
  3. you can create a filter to only report on traffic to that directory
  4. it is not feasible to only report on traffic to that directory

29. State whether true or false:

It is possible to sign up for a Google Analytics Account via an existing Google AdWords account.

Answers:

  1. True
  2. False

30. Event Tracking Trending:

Answers:

  1. is not a feature of Google Analytics.
  2. can be obtained by content>event tracking>trending
  3. can be obtained by visitors>event tracking>trending
  4. can be obtained by goals>event tracking>trending

31. For the purpose of Google Analytics reports, a session is considered to have ended if the user has been inactive on the site

for:

Answers:

  1. 15 minutes.
  2. 30 minutes.
  3. 24 hours.
  4. 30 days.

32. When the Google Analytics Tracking code is installed, tracking begins:

Answers:

  1. after 24 hours.
  2. after approval by the Google Analytics team.
  3. immediately.
  4. after you pay the requisite fee.

33. The following question is based on the graphic shown above.

Which visualization does not belong to Google Analytics?

Answers:

  1. A
  2. B
  3. C
  4. D

34. Automatic tracking of Google AdWords campaigns in Google Analytics:

Answers:

  1. is not possible.
  2. can be achieved by enabling “Auto Tagging” in Google AdWords.
  3. can be achieved by enabling “Auto Tagging” in Google Analytics.
  4. can be achieved by enabling “Automatic Tracking” in Google AdWords.

35. Which of the following statement about Google Analytics is incorrect?

Answers:

  1. Google Analytics provides the ability to add any number of users to your account.
  2. It is possible to grant varying levels of access to your reports to others.
  3. You may grant access to the reports of particular profiles when adding a new user.
  4. You can not modify access for existing users.

36. Excluding your own internal traffic in a Google Analytics report can:

Answers:

  1. not be achieved.
  2. be achieved by using Funnels.
  3. be achieved by using Filters.
  4. be achieved by using Goals.

37. For the purpose of generating reports, a unique visitor is determined using:

Answers:

  1. cookies.
  2. password.
  3. username.
  4. email Id.

38. What is the maximum number of events per visit that can be tracked by Google Analytics?

Answers:

  1. 50
  2. 500
  3. 5000
  4. Unlimited

39. Google Analytics logs a page-view:

Answers:

  1. each time the page is loaded irrespective of the tracking code execution.
  2. each time the tracking code is executed.
  3. each time the user logs in any of the Google accounts.
  4. each time the user clicks on a Google Ad.

40. A pharmaceutical products website has a product description page with images, price and description of the drug X. The users an click the Order Now button on this page to reach the payment processing page. To track what fraction of the visitors visited the product description page, but not the payment processing page, you should:

Answers:

  1. set up a trending report.
  2. create a filter.
  3. create a custom report.
  4. create a funnel.

41. Choose the incorrect statement.

Answers:

  1. Advanced segments allow you to choose what types of visits you want to be considered when generating data for a report.
  2. Advanced fragmentation is a tool you can use to slice and dice your Analytics data with great precision.

42. A high bounce rate generally indicates:

Answers:

  1. the site entrance pages are highly relevant to your visitors.
  2. your sites’ pages are well crawled by Google.
  3. your site’s pages are highly ranked by Google.
  4. the site entrance pages aren’t relevant to your visitors.

43. While creating a new filter in Google Analytics, by which field can a custom filter be specified?

Answers:

  1. Filter Name
  2. Filter Type
  3. Available Website Profiles
  4. Selected Website Profiles

 

1,967 total views, 1 views today

Upwork Internet Concepts

Internet Marketing Test 2016

Published by:

1. Which of the following can negatively impact a site’s ranking in search results?

Answers:

  1. Excessive link exchanging
  2. Static content
  3. Using automated programs or services to create links to your site
  4. Contact Us Page

2. What type of income statement items are marketing expenses?

Answers:

  1. Variable Cost
  2. Fixed Cost
  3. Revenue
  4. Cost of Good Sold

3. Why has web marketing become a popular form of marketing?

Answers:

  1. It is much cheaper than other forms and often more effective
  2. Television advertising is being offered less
  3. It is easier than traditional marketing
  4. It has been heavily advertised

4. What is “cost per customer acquisition”?

Answers:

  1. The amount a company pays a customer to try their product
  2. The average cost of marketing spent per new customer
  3. The cost of marketing staff
  4. The cost to beat competitors

5. Which 3 industries are the largest users of affiliate marketing?

Answers:

  1. Prescription drugs, electronics, child products
  2. Gambling, adult, retail
  3. Retail outlets, bakeries, beverage
  4. Computer equipment, auto manufacturers, construction

6. What is the primary goal of web marketing?

Answers:

  1. To give the target market an ad like they would see on TV
  2. To sell customers on the spot
  3. To earn affiliate income
  4. To drive potential customers to the company website

7. Which of the following would not be effective in headline writing?

Answers:

  1. Using words that draw attention
  2. Using words that people may search for
  3. Using small words which take up space and do not add value
  4. Using words such as “new, exciting, special offer”

8. What is search engine optimization?

Answers:

  1. Paying for placement on a search engine results page
  2. Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings
  3. Optimization of a site so it gets more affiliate revenue
  4. Selling memberships to the site

9. Why would a company possibly want to spend more on PPC early on?

Answers:

  1. It costs less early on
  2. To drive traffic to their site and increase awareness
  3. To let the competition know they are serious
  4. To sell more products

10. Why would a firm employ guerilla web marketing?

Answers:

  1. It is guaranteed to work
  2. It allows greater flexibility
  3. It gives the firm more control over its marketing budget
  4. It is unconventional and can often leave a lasting impression on potential customers

11. What is a “call to action”?

Answers:

  1. Hoping the customer buys your product
  2. Recruiting new employees
  3. Creating a new ad campaign
  4. Using verbs to encourage people to take an action

12. How can chat rooms bolster site traffic?

Answers:

  1. The competition can come to the chat and try to steal customers
  2. It gives the company a way to distance themselves from customers
  3. By having people talk positively about your company and by answering questions people may have in a non threatening,
  4. anonymous method
  5. It gives a way for customers to log complaints

13. Who was one of the original widely known affiliate marketers?

Answers:

  1. Ebay
  2. AT&T
  3. WorldCom
  4. Amazon

14. What are the four P’s of marketing?

Answers:

  1. Placement, Production, Procurement, Procedures
  2. Product, Price, Placement, Promotion
  3. Position, Price, Production, Premature
  4. Product, Promotion, Procedures, Procurement

15. What is the best way to make internet marketing effective?

Answers:

  1. Focus on one specific technique such as direct email
  2. Use a myriad of methods online
  3. Spend a lot of money on it
  4. Use email marketing first

16. What is a double opt in process?

Answers:

  1. Someone must email the firm twice to get on a list
  2. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
  3. Someone must email the firm twice to get off an email list
  4. Someone has to send an email confirming an online purchase

17. What is the purpose of having a special landing page for a PPC ad?

Answers:

  1. It costs less if done that way
  2. It gives the potential to have mixed messages on the site
  3. Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
  4. Customers expect it

18. Why is it important to fine tune the timing of the ad and keywords used?

Answers:

  1. It costs less in later hours
  2. To be sure to spend more money on marketing
  3. Required by law
  4. To carefully target the customer base desired, not wasting impressions and clicks

19. What is an auto-responder?

Answers:

  1. A person who replies to all emails for the company
  2. An automatic email message sent to someone who takes an action such as submitting a form on a company website
  3. A method of direction communication with clients
  4. An email relay system

20. Who regulates affiliate marketing?

Answers:

  1. No one currently
  2. SEC
  3. IRS
  4. Internet Affiliate Board

21. Why have social networking sites become a popular method of internet marketing?

Answers:

  1. They are free and easy to use
  2. They guarantee more traffic to your site
  3. Ease of use, large number of users, easy to target specific demographics
  4. They are a passing trend

22. What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

Answers:

  1. It keeps the marketing staff busy in down times
  2. It impresses clients
  3. A well maintained blog will help increase page rank with search engines
  4. It makes the company seem larger than it is

23. Why has web marketing become the primary method of marketing for some companies?

Answers:

  1. It is more effective than anything else for all companies
  2. It is inexpensive compared to other methods
  3. It reaches a broad based audience
  4. It guarantees increased sales

24. How can a podcast be used to drive customers to a website?

Answers:

  1. By only hosting the podcast on the website
  2. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that
  3. information
  4. By making the podcast a premium one which costs money
  5. By telling the listeners that they need your product

25. What is meant by “white hat”?

Answers:

  1. When marketers show up for work wearing white hats
  2. Dishonest techniques for gaining higher rankings
  3. Ethical and honest methods of increasing page rankings
  4. Software used to increase rankings

26. What is brand strategy?

Answers:

  1. Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
  2. Strategy for reaching customers worldwide
  3. Creating a package that catches peoples eyes
  4. Creating an image that contradicts competitor’s assertations

27. What is “cost per action”?

Answers:

  1. Same as pay per click
  2. A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of
  3. page views
  4. A payment agreement where costs change depending on volume
  5. The product cost

28. How do firms typically budget once positive results are seen from their internet marketing campaign?

Answers:

  1. Decrease the overall budget
  2. Spend more on the methods which are not producing results
  3. Increase the budget and focus on those activities which are working
  4. Stop marketing

29. What should a company do once it achieves its search engine ranking goals?

Answers:

  1. Stop promoting the site
  2. Constantly monitor and improve their site in order to maintain their ranking
  3. Revise the site once in awhile
  4. Sell advertising on their site

30. Why is it important to set daily maximum budgets for pay per clicks ad campaigns?

Answers:

  1. It helps with ad placement
  2. It is required
  3. It helps drive affiliate sales
  4. Costs of clicked links can add up quickly if not limited

31. How important is content on a site when optimizing it?

Answers:

  1. Not important at all, does not factor in
  2. Mildly important to keep customers happy
  3. It is the only thing which creates a higher ranking in search engines
  4. Very important, new content especially

32. How is the pricing model of a click determined?

Answers:

  1. Standardized rate for the ad
  2. Google sets the price worldwide
  3. Ads always cost more in later months
  4. The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

33. How should a company allocate its marketing budget among the various methods of internet marketing?

Answers:

  1. Depends on the company and what is most effective for its business
  2. Spread evenly among the methods chosen
  3. Haphazardly
  4. Spend most on email marketing

34. What is meant by “guerilla marketing”?

Answers:

  1. Using resources such as time, energy and imagination rather than money to market
  2. Using advertising spots which utilize gorillas to capture the audience
  3. Having a large scale marketing budget
  4. Using television ads instead of web ads

35. How is the “open rate” important?

Answers:

  1. It tells the company how many people clicked on the links in the email
  2. It lets the company know how many people bought a product
  3. It is the number of people who received the email
  4. It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was

36. What is an “impression”?

Answers:

  1. When a person buys a product from a site
  2. When your ad is displayed on a page online, not necessarily clicked on
  3. When an ad is clicked on
  4. When an ad makes an impression on a client

37. How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

Answers:

  1. 90 cents
  2. 10 cents
  3. 20 cents
  4. 1 cent

38. What is a “landing page”?

Answers:

  1. The page a potential customer sees when they click on your paid ad
  2. The main company website
  3. A page where the customer can buy the product
  4. Where the pay per click ads are created

39. What is an important step early on when forming a web marketing strategy?

Answers:

  1. Designing catchy ads
  2. Allocating a large budget to the project
  3. Identifying your customer base
  4. Hiring a consulting firm

40. Why is affiliate marketing a favorable form of marketing?

Answers:

  1. It is inexpensive
  2. Nothing is paid unless there is a sale resulting from the affiliate’s efforts
  3. It guarantees increased sales
  4. It is complex so not many people utilize it

41. What is one advantage to using a purchased email list?

Answers:

  1. The firm selling them often makes up fake email addresss
  2. Large quantity of email addresses and markets otherwise not reached
  3. The bounce rate is very low
  4. It is targeted at your potential customers

42. How do listeners decide what is a worthwhile podcast to continually listen to?

Answers:

  1. High quality audio and high quality content
  2. If its funny
  3. Broad based podcasts with no general direction
  4. Having several hosts and a myriad of topics

43. What is a site index?

Answers:

  1. A page which has a linkable outline of all of the pages on a website
  2. A site with only 1 page
  3. A site with special deals for purchasers
  4. A special ranking with search engines

44. How can supplemental materials be delivered to the podcast listener?

Answers:

  1. Embedded into the audio file
  2. Files can be made available for download along with the link to the podcast
  3. The listener has to go to a special site only during the podcast
  4. The listener must pay for any additional materials

45. How can posting on other message boards help drive traffic to a company site?

Answers:

  1. You can steal away clients from other companies directly
  2. You can tell lies about competitors
  3. You can trump up claims of what your company does
  4. By becoming an expert on a subject and giving people information which demonstrates your company’s knowledge and expertise

46. Why are purchased email lists typically ineffective?

Answers:

  1. They are too expensive
  2. They distribute an email to far more people than the company has in its contacts
  3. They make up fake emails to sell
  4. They are not targeted at customers specific to your company and have high bounce rates

47. What is a trackback?

Answers:

  1. Same as a trademark
  2. A method of notification that somebody links to document/html
  3. When someone goes to your site because of your podcast
  4. A count of how many downloads your podcast has

48. How can a company profit from a podcast directly?

Answers:

  1. Pay another company to host it
  2. Charge for premium content
  3. Set up an affiliate link
  4. All podcasts are free, they can not be directly profitable

49. Which of the following are podcasts least likely to target?

Answers:

  1. Sales
  2. Branding
  3. Customer loyalty
  4. Content delivery

50. Why is the subject line of any email campaign important?

Answers:

  1. It gives the person an opportunity to delete the email before reading it
  2. It is all the receiver sees besides the email address until they open the email
  3. It lets the receiver know they are about to be sold something

51. What is A/B testing?

Answers:

  1. Testing 2 products to see which is safer
  2. Using 2 versions of an ad, measuring results to see which one is more effective
  3. Testing 2 products to see which one sells more
  4. Using 2 versions of an ad to see which one has less bounce rate

52. What is the “active voice” style of writing ads?

Answers:

  1. Using “you” and not “I” or “we” – directing wording towards the customer
  2. Writing in the first person
  3. Writing in the third person
  4. Speaking omnisciently

53. Why is reciprocal linking becoming an important way to reach potential clients?

Answers:

  1. Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site
  2. It creates an income stream
  3. It is the easiest way to create traffic
  4. It builds goodwill

54. How can the signature block be used effectively?

Answers:

  1. Increases the length of the email making it seem more important
  2. Branding the firm and relaying information to the email recipient such as the company blog
  3. Guarantees further marketing success
  4. Expensive form of marketing

55. What is meant by “niche marketing”?

Answers:

  1. Targeting a broad based group of people
  2. Targeting a very specific demographic
  3. Advertising on the television
  4. Advertising only online

56. What is meant by “web 2.0”?

Answers:

  1. The resurgence of internet companies with more interactive focus, such as blogging and social networking
  2. Any website which has survived the dot.com bust
  3. Sites made using new technology
  4. Internet companies who focus on retail sales

57. How are keywords utilized by search engines?

Answers:

  1. They are all that the search engine uses to rank pages
  2. The keywords are a brief description of what topics your site relates to
  3. They help the search engine decide how good your sites content is
  4. The keywords guarantee positioning

58. What is one unfavorable trait sometimes seen in affiliate marketing?

Answers:

  1. The cost is low
  2. It brings additional traffic to a site
  3. Affiliates will use unethical techniques to drive customers in hopes of earning a commission
  4. It is only paid for based on successful selling

59. What is “bounce rate” in terms of email marketing?

Answers:

  1. The percentage of emails sent to a list which are returned as undeliverable
  2. The percentage of repeat clients
  3. The percentage of people who receive an email and buy the product
  4. The percentage of people who click the links in an email

60. How is click-through rate measured in an email campaign?

Answers:

  1. The number of emails which did not bounce back
  2. The number of people who click on a link in the email bringing the potential customer to your site
  3. The number of people who purchased a product or service from the email
  4. The number of people who replied to the email

61. What is affiliate marketing?

Answers:

  1. Same as guerilla marketing
  2. Selling ad space on your site
  3. When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts
  4. Pay per click marketing

62. Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

Answers:

  1. It reduces taxable profits
  2. To get a second opinion
  3. Creates goodwill
  4. Hired experts can drive the best results of campaigns and help guide the company in its marketing

63. What is meant by “viral marketing”?

Answers:

  1. Creating ads that users pay to watch
  2. Creating ad campaigns which are expensive and well produced
  3. Creating ad campaigns with a very narrow focus
  4. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

64. What is the purpose of a traditional press release?

Answers:

  1. It acts as a direct marketing sales tool
  2. It can be mailed out to potential clients
  3. It announces company information to a widely dispersed group of people
  4. It target markets to internet users

65. What are meta tags?

Answers:

  1. The content of the site
  2. Embedded information about your website such as keywords
  3. Links to other sites
  4. Images on the site

66. Why are affiliates not the same as having a sales force?

Answers:

  1. The affiliates are virtual
  2. The affiliates can be based anywhere in the world
  3. The affiliate only drives traffic, they do not necessarily convert them to sales
  4. The affiliates have limited availability

67. How are Pay Per Click ad campaigns billed?

Answers:

  1. Everytime an ad is displayed it costs the company money
  2. Set monthly fee regardless of impressions or clicks
  3. Discounted based on length of commitment
  4. The customer pays each time their ad is clicked on, usually billed monthly

68. What is the purpose of sending a monthly newsletter?

Answers:

  1. It creates work for employees at the company
  2. It builds branding, creates awareness and a connection with potential clients
  3. It gives people a chance to opt out of ever talking to your company again
  4. Required by law

69. What is a “value proposition”?

Answers:

  1. The pricing of the product
  2. The same as a business plan
  3. A statement as to how the company will make more money
  4. A statement as to how the company adds value for customers

70. What is the formula for calculating cost per customer acquisition?

Answers:

  1. Marketing spent on television divided by the number of new customers
  2. Sales divided by customers
  3. Total marketing budget divided by all customers ever
  4. Total marketing budget for a specific period divided by the number of new customers for that same period

3,079 total views, 1 views today

Upwork Internet Concepts

Google AdWords Test 2016

Published by:

1. The term for the number of impressions an ad has accrued in relation to the rest of the active ads within the same ad group is:

Answers:

  1. Ad Impression Rate (%)
  2. Ad Served Percentage (%)
  3. Ad Delivery Rate (%)
  4. Ad Impression Accrual Rate (%)

2. What is the AdWords related term for the following?

“The total number of unique users who will be served your ad over a specific period of time”

Answers:

  1. Campaign viewers
  2. Demography
  3. Audience
  4. Reach

3. Which factors are directly impacted by increasing the Adwords ad budget?

Answers:

  1. Ad Impressions
  2. Clicks on the ad
  3. Ad position
  4. The CPC (cost per click)

4. Your maximum CPC (Cost per click) is $0.70. If your ad receives two clicks, one costing $0.10 and the other costing $0.60, what would your average CPC for those clicks be?

Answers:

  1. $0.30
  2. $0.35
  3. $0.50
  4. $0.55

5. Which of the following statements with regard to AdWords settings are correct?

Answers:

  1. Increasing the budget leads to an increase in the CTR (Clickthrough rate).
  2. Targeting smaller regions through ads can result in more relevant ads with higher clickthrough rates.
  3. Targeting smaller regions through ads results in fewer impressions.
  4. Choosing specific keywords will result in higher clickthrough rates.

6. Is it possible for you to limit the number of impressions you will allow per month for a particular campaign on Google Display Network?

Answers:

  1. Yes
  2. No

7. Which of the following statements about campaign dates is correct?
Answers:

  1. It is not possible to specify a campaign start date and end date in the same campaign.
  2. By default, AdWords pre-sets the campaign start date with today’s date.
  3. You cannot pause the campaign midway if an end date has been specified.

8. Which of the following statements about Campaign Negative Keywords are correct?

Answers:

  1. Negative keywords contain a ‘#’ in front of the keyword.
  2. The use of Negative keywords reduces your CPC (Cost per click).
  3. You can prevent entire campaigns from showing on a certain query by applying negative keywords to them.
  4. You can prevent entire campaigns from showing in a particular country on a certain query by applying negative keywords to them.

9. Which of the following is not a part of the “Tools” Feature of Google AdWords:

Answers:

  1. Change history
  2. Conversions
  3. Google Analytics
  4. Google AdSense

10. Why is the Actual cost-per-click (CPC) sometimes less than the CPC you have specified for a keyword?

Answers:

  1. Because Adwords applies a discount on the total billed clicks for high budget campaigns
  2. Because Adwords applies a discount on the total billed clicks for less popular keywords
  3. Because AdWords gives you the lowest possible price in order for you to maintain your ad’s position
  4. Because Adwords is applying a discount on the total billed clicks displayed on the content network

11. Is it possible to set a maximum CPC (cost per click) at the Ad group level?

Answers:

  1. Yes
  2. No

12. What is the correct way of calculating the CTR (Clickthrough rate):

Answers:

  1. The number of impressions your ad receives divided by the number of clicks it receives
  2. The number of clicks your ad receives divided by its cost per click
  3. The number of clicks your ad receives divided by its unique visitors
  4. The number of clicks your ad receives divided by its number of impressions

13. What is the primary reason for increasing the CPC (cost per click)?

Answers:

  1. To increase ad Impressions
  2. To hike the ad budget
  3. To increase Ad position

14. State whether true or false.

Given that the cost of the bid is kept constant, a keyword’s Quality Score for Google and the search network is directly proportional to its ad position.

Answers:

  1. True
  2. False

15. State whether true or false.

If you run out of characters in your AdWords ad, the display URL field can be used as another line of ad text.

Answers:

  1. True
  2. False

16. In an Adwords ad, how many characters is the display URL limited to?

Answers:

  1. 28
  2. 30
  3. 35
  4. 40

17. Which of the following is not a part of the “Tools and Analysis” Feature of Google AdWords:

Answers:

  1. Change history
  2. Conversions
  3. Google Analytics
  4. Website Optimizer
  5. Google AdSense

18. Google AdWords does not accept an Ad copy that includes:

Answers:

  1. excessive capitalization
  2. product price
  3. incorrect grammar
  4. numerals

19. What happens when you turn on frequency capping for a campaign?

Answers:

  1. It limits the number of times your ads appear on the search network.
  2. It limits the number of times your ads appear on the content network and search network.
  3. It limits the number of times your ads appear to the same unique user on the content network.
  4. It limits the advertising cost to the campaign’s daily budget.

20. At which of the following levels may a daily budget be set?

Answers:

  1. Keyword
  2. Campaign
  3. AdWords Account

21. State whether true or false.

If your Adwords ad attracts a higher CTR (Clickthrough rate), it will lead to an improved ad position.

Answers:

  1. True
  2. False

22. State whether true or false.

Negative keywords cannot be applied to a whole Ad group?

Answers:

  1. True
  2. False

23. On which page of the Google search results would an Adwords Ad triggered by a keyword with an Average Position (Avg. Pos.) of 9-16 generally appear?

Answers:

  1. The first page
  2. The second page
  3. The third page
  4. The fourth page

24. While using Geo-Targeting to target your ad to specific people, which of the following parameters can be targeted?

Answers:

  1. The person’s country
  2. The person’s language preference
  3. The continent in which the person lives

25. Keyword matching options determine which Google searches can trigger your ads to appear. Which of the following searches could trigger an ad for the keyword “Online course” using Exact Match settings?

Answers:

  1. Cheap Online course
  2. Course
  3. Online course
  4. ecourse

26. Which of the following statements about Ad rotation in Google AdWords is correct?

Answers:

  1. Rotation is always done evenly and all rotated ads within a campaign get equal exposure.
  2. Rotation may be based on the CTR (click through rate).
  3. Ad rotation is not available on the Google content network.

27. What is the maximum duration for which a Change history report can be generated by using the Reporting and Tools feature?

Answers:

  1. This month
  2. Last 2 years
  3. Last 5 years
  4. Last 1 year
  5. Last month

28. The Google Ad placement feature allows you to choose locations on the Google content network where your ad can appear. Which of the following can be selected as an area for the ad to appear?

Answers:

  1. An entire website
  2. A selection of pages from a website
  3. An individual ad unit on a single page

29. State whether true or false.

A CPM pricing model means advertisers pay for impressions received.

Answers:

  1. True
  2. False

30. Which of the following statements about Adwords Ad Scheduling are correct?

Answers:

  1. It allows you to control the days on which ads should appear.
  2. It allows you to control the time at which ads should appear.
  3. It allows you to raise or lower your bids for a campaign at certain times of the day.
  4. It allows you to change the countries being targeted at certain times of the day.

31. Which of the following statements about an Ad group is correct?

Answers:

  1. Ad groups only apply to the search network
  2. You cannot set prices for individual keywords within an Ad group
  3. An ad group contains one or more ads

32. With regard to AdWords, what is a Placement?

Answers:

  1. The cost of having your ad placed in number one position amongst the Adwords advertisers vying for the same keyword
  2. An ad placed for a definite period of time irrespective of how it will perform over the period
  3. Any website or other ad position on the Google content network where you would like to see your ads appear
  4. An automatic feature that allows you to retain your ad’s position by constantly changing your CPC

33. Which statistic does Google report on to show you how well your campaign is performing in terms of successful conversions?

Answers:

  1. Conversions/ Cost per click (%)
  2. Impressions/Conversions (%)
  3. Cost/Conversion

34. In the above ad, how can you make visitors reach hairlosscentral.com/signup?

Answers:

  1. By adding hairlosscentral.com/signup in the ad copy
  2. By changing the display URL to hairlosscentral.com/signup
  3. By changing the destination URL to hairlosscentral.com/signup
  4. By hyper linking the ad title to hairlosscentral.com/signup

35. If your keyword is “reading books” and you would like to ban the ad from people looking for downloadable books, how would your keyword be submitted to AdWords?

Answers:

  1. reading books -downloadable
  2. reading books *downloadable
  3. reading books (downloadable)
  4. reading books

36. Keyword matching options determine which Google searches can trigger your ads to appear. Which of the following searches could trigger an ad for the keyword “online course” using Broad Match settings?

Answers:

  1. Online
  2. Course
  3. ecourse
  4. Cheap online course

37. Which of the following statements about the Adwords Ad variations feature are correct?

Answers:

  1. Ad variations may constitute ads from different ad groups
  2. Ad variations may constitute ads from different keywords
  3. Ad variations are a good way to see how different versions of an ad perform
  4. Ad variations are multiple versions of an ad for a single product or service

38. What does the “Conversions (many-per-click)” value represent?

Answers:

  1. The number of view-through conversions.
  2. The number of conversions counted on the 60-day lookback.
  3. Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click.
  4. There is no such statistic.

39. Which of the following will NOT happen if the view-through conversion window is set to 14 days in the Google AdWords account?

Answers:

  1. The view-through conversions that occur after 14 days will be discarded.
  2. The Click conversions will still be counted on the standard 30-day lookback.
  3. This setting will not impact view-through conversions which have already been recorded.
  4. The view-through conversions that occur before 14 days will be discarded.

2,909 total views, 4 views today

Upwork Internet Concepts

Amazon Web Services (AWS) Test 2016

Published by:

1. One EC2 Compute Unit (ECU) provides the CPU capacity eQuivalentto:

Answers:

  1. 1.0-1.2 GHz 2007 Opteron
  2. 1.0-1.3 GHz 2007 Opteron
  3. 1.0-2.1 GHz 2007 Opteron
  4. 1.0-3.1 GHz 2007 Opteron

2. Suppose you are making a request to the Amazon Flexible Payment Service and you get an error called InternalError. What is the cause of the error?

Answers:

  1. A retriable error has occurred due to some transient problem in the system.
  2. The transaction could not be completed because the tokens have incompatible payment instructions.
  3. One or more parameters in the request is/are invalid.
  4. The usage type specified is invalid.

3. Which of the following parameters are mandatory for the InstallPaymentInstruction operation of the Amazon Flexible Payment Service?

Answers:

  1. PaymentInstruction
  2. TokenFriendlyName
  3. CallerReference
  4. TokenType
  5. PaymentReason

4. Which of the following statements are true with regard to the Amazon Mechanical Turk Notifications?

Answers:

  1. A notification can be sent through email.
  2. There is no facility available for sending notifications.
  3. Notification is sent only in case a HIT expires.

5. Once you create an Amazon Mechanical Turk HIT, you can’t change its HITType.

Answers:

  1. True
  2. False

6. How do you access Amazon S3 buckets and objects that were created using <CreateBucketConfiguration>?

Answers:

  1. http://s3.amazonaws.com/yourbucket/yourobject
  2. http://yourbucket.s3.amazonaws.com/yourobject
  3. Neither a nor b

7. What does the following Mechanical Turk web service request do?

http://mechanicalturk.amazonaws.com/?Service=AWSMechanicalTurkRequester
&AWSAccessKeyId=[tHe Requester’s Access Key ID]
&Version=2008-08-02
&Operation=CreateQualificationType
&Signature=[signature for this request]
&Timestamp=[your system’s local time]
&Name=EnglishWritingAbility
&Description=The%20ability%20to%20write%20and%20edit%20text
&QualificationTypeStatus=Active

Answers:

  1. It creates a HIT named EnglishWritingAbility.
  2. It sets the QualificationType for a HIT.
  3. It creates the qualification type for a HIT.
  4. It retrieves data for the particular type of qualification.

8. Which of the following statements is not correct with regard to Elastic Block Store?
Answers:

  1. EBS allows you to create volumes that can be mounted as devices by Amazon EC2 instances.
  2. Amazon EBS volumes are automatically replicated on the backend.
  3. Amazon EBS are composed of Regions and Availability Zones.
  4. Amazon EBS provides the ability to create snapshots of your Amazon EBS volumes to Amazon S3.

9. What will be the value of the Action attribute of the form where the bucket name is johnsmith?Example:
<form action=”???????” method=”post” enctype=”multipart/form-data”>..</form>

Answers:

  1. http://s3.amazonaws.com/
  2. http://www.johnsmith com/
  3. http://johnsmith.s3.amazonaws.com/
  4. http://jonhnsmith.s3.amazonaws.com/

10. In which of the following cases can the status of a Mechanical Turk HIT change from Reviewing to Reviewable?

Answers:

  1. When the status parameter is set to Reviewable using the SetHITAsReviewing operation.
  2. When the HIT’s life cycle has elapsed.
  3. When the DisposeHit operation is called.

11. Which of the following are the types of Grantee, that can access a bucket or an object of Amazon S3?

Answers:

  1. Owner
  2. AWS User Group
  3. Both a and b

12. The following request is submitted to the Amazon E-Commerce Service. What will be the outcome?

http://webservices.amazon.com/onca/xml?Service=AWSECommerceService
&SearcHIndex=All
&Sort=salesrank
&Keywords=Books
&ResponseGroup=Medium,Offers
&Count=50
&Operation=ItemSearch
&AssociateTag=[Your Tag Name]
&SubscriptionId=[Your subscription id]

Answers:

  1. The count parameter has a value 50 which produces an error.
  2. The responsegroup parameter doesn’t support multiple values.
  3. The salesrank value of the sort parameter is not allowed if the value of the searchindex parameter is set to All.
  4. The request is error free.

13. With regard to Amazon EC2, do volumes need to be un-mounted in order to take a snapshot?

Answers:

  1. Yes
  2. No

14. How many CNAME aliases can you have per distribution?

Answers:

  1. 1
  2. 5
  3. 10
  4. 20

15. With regard to Amazon EC2, the amount of CPU that is allocated to a particular instance is expressed in terms of:

Answers:

  1. Latency
  2. EC2 compute units
  3. EBS volume units
  4. Elastic block stores

16. Which of the following is not related to the RebootInstances Operation of EC2?

Answers:

  1. The operation will succeed if the instances are valid and belong to the user.
  2. This is a synchronous operation.
  3. Requests to reboot terminated instances are ignored.
  4. This operation is asynchronous; it only queues a request to reboot the specified instances.

17. What will the Amazon S3 PutObjectInline operation do if an object already exists in a bucket?

Answers:

  1. It will add a new object to the bucket.
  2. It will create a new object for the bucket.
  3. It will overwrite the existing object in the bucket.
  4. If an object already exists in the bucket, this operation will fail to add a new object.

18. Which of the following statements is not correct with regard to Amazon Simple Storage Service (Amazon S3)?

Answers:

  1. Amazon S3 is simpler, require no schema, automatically indexes your data and provides a simple API for storage and access.
  2. This service aims at maximizing the benefits of scale and at passing those benefits on to the developers.
  3. Each object is stored in a bucket and retrieved via a unique, developer-assigned key.
  4. Write, read, and delete objects containing data from 1 byte to 5 gigabytes of each.

19. What is the function of the RetryTransaction operation of the Amazon Flexible Payment Service?

Answers:

  1. To fetch details of a transaction referred to by the transactionId.
  2. If a transaction was temporarily declined, the transaction can be processed again using the original transaction ID.
  3. If in case Error is returned by the request made by you, the transaction id can be sent again for request.
  4. To get recursive results for a given operation in case it returns error.

20. With reference to the Amazon Fulfillment Web Service, what are inbound APIs used for?

Answers:

  1. You send your new or used products to Amazon’s fulfillment centers.
  2. Amazon picks your products from the inventory and packages them.
  3. Amazon ships the products to your customers from the network of Amazon fulfillment centers.

21. With reference to the Amazon Flexible Payment Service, for how many days is a Reserve authorization valid?

Answers:

  1. 10 days
  2. 7 days
  3. 1 day (24 hours)
  4. There is no time limit.

22. In conjunction with which of the following other Amazon web services does Amazon SimpleDB service work?

Answers:

  1. Amazon Simple Queue service
  2. Amazon Simple Storage Service
  3. Amazon Elastic Compute Cloud service
  4. Both b and c

23. You have placed an order by Amazon Fulfillment Web Service and want to cancel the order. The order can’t be canceled if the FulfillmentOrderStatus is:

Answers:

  1. Complete
  2. CompletedPartial
  3. Shipped
  4. All of above

24. How is Amazon S3, TCP Window Scaling defined ?

Answers:

  1. It will improve network throughput performance between your operating system and application layer.
  2. It will resize the window.
  3. It will allow you to improve efficiency.
  4. None of above

25. You are going to create an Amazon Mechanical Turk HIT. Which of the following parameters are required in the request?

Answers:

  1. Operation
  2. HITTypeId
  3. LifetimeInSeconds
  4. All of above

26. How can you find user selectable kernels in Amazon EC2?

Answers:

  1. DescribeBundleTasks
  2. DescribeInstances
  3. DescribeKeyPairs
  4. DescribeAvailabilityZones

27. Which of the following is correct if CNAME is empty in Amazon CloudFront service?

1.<?xml version=”1.0″ encoding=”UTF-8″?>
<DistributionConfig xmlns=”http://cloudfront.amazonaws.com/doc/2008-06-30/”>
<Origin>mybucket.s3.amazonaws.com</Origin>
<CallerReference>20080930090000</CallerReference>
<Comment>My comments</Comment>
<Enabled>true</Enabled>
</DistributionConfig><

2.<?xml version=”1.0″ encoding=”UTF-8″?>
<DistributionConfig xmlns=”http://cloudfront.amazonaws.com/doc/2008-06-30/”>
<Origin>mybucket.s3.amazonaws.com</Origin>
<CallerReference>20080930090000</CallerReference>
<CNAME/>
<Comment>My comments</Comment>
<Enabled>true</Enabled>
</DistributionConfig>

Answers:

  1. 1
  2. 2
  3. Both 1 and 2

28. In Amazon Mechanical Turk concept, which of the following is correct?

Answers:

  1. The human being is the one requesting that a task be completed, and the computer is completing the task.
  2. The computer is the one requesting that a task be completed, and the human being is completing the task.
  3. Both the human being and the computer are involved in completing the task.

29. Is the following statement true or false?

It is not possible to retrieve offers and discounts using Amazon E-Commerce Service.

Answers:

  1. True
  2. False

30. What is the function of the approveWork command in Amazon Mechanical Turk?

Answers:

  1. It approves of the assignment submitted by the Workers.
  2. It approves of the newly created HIT.
  3. It retrieves the workerid of the worker to whom work has been assigned.
  4. It approves of the Worker chosen to do an assignment.

31. The following request is submitted to the Amazon E-Commerce Service. What will be the outcome?

http://webservices.amazon.com/onca/xml?Service=AWSECommerceService
&SearchIndex=Books
&Sort=salesrank
&Keywords=DVD
&ResponseGroup=Medium,Offers
&amp;Count=20
&Operation=ItemSearch
&AssociateTag=[Your Tag Name]
&SubscriptionId=[Your subscription id]

Answers:

  1. It will return the top 20 books on the subject of DVDs in the order of sales rank.
  2. It will return the top 20 DVDs on the subject of books in the order of sales rank.
  3. It will either return the top 20 books or DVDs depending upon availability.
  4. It will produce an error.

32. Which of the following, defines the term EC2 Amazon Machine Images?
Answers:

  1. It is a packaged-up environment that includes all the necessary bits to set up and boot your instance.
  2. It offers persistent storage for Amazon EC2 instances.
  3. It provides the developers with the tools to build failure resilient applications.
  4. It provides the ability to create point-in-time consistent snapshots of your volumes that are then stored in Amazon S3.

33. Which of the following Use Cases belong to Inbound FWS APIs?

Answers:

  1. Getting a Fulfillment Order
  2. Marking a Shipment as Shipped
  3. Listing All Fulfillment Orders
  4. Canceling a Fulfillment Order

34. In case of Amazon E-Commerce Service, what will happen if you pass the AssociateTag parameter but omit the SubscriptionId

and AWSAccessKeyId parameters?

Answers:

  1. It will return the results but will not add commission to your account if any sales occur.
  2. It will return results and add commission on the basis of the AssociateTag if any sales occur.
  3. If SubscriptionId is not provided, an error will be returned.

35. Which type of AWS requests do not require Access Key ID authentication?

Answers:

  1. Anonymous requests
  2. Authenticated requests

36. Which of the following Amazon EC2 Operations doesn’t require the PublicIP as a request parameter?

Answers:

  1. Allocate Address
  2. Release Address
  3. Associate Address

37. Is the following statement true or false?

With reference to the Amazon Flexible Payment Service, once you subscribe to the caller notification using the SubscribeForCallerNotification operation, you cannot unsubscribe the notification service.

Answers:

  1. True
  2. False

2,045 total views, 1 views today