Upwork Sales and Marketing

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Market Research Test 2016

1. Which TWO of the following situations may cause 'response bias'? i)Emotive language in a survey question ii)Delay between designing a survey and using it iii)Using a voluntary-response method that leads to respondents not being representative of the population iv)Using qualitative rather than quantitative methods Answers: i and ii only i and iii only ii [...]

By | November 10th, 2015|Upwork Sales and Marketing|0 Comments

Customer Service Test 2016

1. What is the importance of consistency while offering customer service to different people? Answers: Not important – Customers o      ly know what they experience and can not compare the service they get with that offered to others. Very important – Customers expect a consistent level of service when dealing with a company. Important [...]

By | November 9th, 2015|Upwork Sales and Marketing|0 Comments